PelvicEx advertising policy for health and workout pages

Short answer

Advertising may support the free PelvicEx experience, but advertisements must remain visibly separate from health guidance, safety decisions, and workout controls. Ad placement must not imply medical endorsement, use pelvic-health answers for targeting, cover or interrupt an active exercise, or change which programme the application selects.

Placement and separation

Advertising belongs in clearly labelled areas outside the exercise instructions and article text. An advertisement is commercial content; it is not a PelvicEx recommendation, clinical source, or part of your exercise plan.

Ad areas must have stable dimensions and enough space around controls to reduce accidental taps. A page should remain readable and the trainer usable when an advertisement is blocked, unavailable, or fails to load.

An advertisement must not:

imitate a workout control or safety message;
obscure a contraction or release cue;
interrupt a warning or technique sequence;
require a click to continue exercising;
use your local profile to select an audience;
be presented as medical evidence or endorsement.

These requirements apply to every advertising placement, including areas beside guides and the active trainer.

Editorial independence

Advertising revenue must not control clinical or editorial conclusions. An advertiser may not:

choose the result of a guide, review, comparison, or evidence summary;
suppress safety warnings or product limitations;
influence reviewer selection, evidence conclusions, or editorial decisions;
influence programme selection, progression, regression, or care routing;
require PelvicEx to recommend a product as medically suitable;
preview or approve independent editorial copy unless the material is clearly identified as sponsored content;
receive unpublished health answers or individual workout records.

PelvicEx should disclose a paid relationship near the relevant material. A normal display ad does not make the surrounding article sponsored, and the surrounding article does not endorse the ad.

Placement rules for guide pages

On educational guide pages, real ads may use reserved areas around the article, subject to these rules:

the label must make the commercial nature clear;
the ad must remain outside the authored Markdown prose;
it must not be styled as a safety callout, evidence panel, source reference, “next step,” or trainer button;
it must not split a warning, emergency instruction, technique sequence, or citation from the statement it supports;
it must not cover text, navigation, language controls, or accessibility controls;
reserved dimensions should minimize layout shift;
closing, muting, or privacy controls supplied by the ad must remain usable by keyboard and touch;
the page must remain understandable when the ad is blocked, fails, or is unavailable.

Rules for onboarding, safety, and treatment-context screens

There should be no advertising inside interactive screens that ask about:

urgent or worsening symptoms;
pelvic pain, emptying difficulty, neurological change, or other safety routing;
recent surgery, catheter status, pregnancy, postpartum recovery, or cancer treatment;
calibration or technique uncertainty;
personal goals or treatment context.

Those steps require attention and contain sensitive information. Commercial content must not distract from the question or appear to be the recommended answer.

A surrounding page may have a separate reserved area, but real ad code must not receive the selected answers or run as part of the decision component.

Rules for an active workout

During a timed workout, an advertisement must never:

overlay the contraction or release cue;
delay the start of a phase or change its duration;
play sound, video, haptics, or animation that competes with workout cues;
take keyboard focus during a running phase;
prevent pause, resume, stop, or emergency exit;
make completion depend on viewing or clicking an ad;
appear between a safety instruction and the action it governs;
count an ad interaction as exercise progress.

An advertisement near the trainer must occupy a stable, separate region and must not interfere with timing-sensitive controls. The workout must continue safely if the ad fails to load.

Sensitive-data and targeting rules

PelvicEx goals, symptoms, treatment context, calibration answers, programme, session content, unwanted responses, and workout history must not be used to:

select or personalize an advertisement;
create an advertising audience;
measure conversion for a health condition;
retarget a user on another site;
infer pregnancy, sexual function, incontinence, cancer history, or another sensitive trait;
enrich a data broker or advertiser profile.

Third-party advertising must be assessed for access to the application origin and local storage. Restrictions on access require technical verification; a policy statement alone does not establish isolation.

Contextual selection based only on a broad page category may still reveal sensitive interest. Provider settings, regional consent requirements, and transmitted page data must be evaluated, using the least specific category practical.

Ads that PelvicEx should reject

PelvicEx should not knowingly accept advertising that:

promises to cure, diagnose, permanently tighten, or instantly strengthen the pelvic floor;
guarantees continence, sexual performance, childbirth recovery, postoperative recovery, or another medical outcome;
uses shame, fear, body humiliation, or sexual insecurity to pressure a purchase;
disguises an advertisement as a clinician, system warning, evidence rating, or user result;
promotes unsafe exercise during a contraindicated treatment stage;
encourages delaying urgent or qualified medical care;
misuses a professional logo or unsupported “clinically proven” claim;
contains deceptive countdowns, false scarcity, forced navigation, or misleading close controls;
is illegal, sexually exploitative, discriminatory, or otherwise incompatible with a general health site.

Automated ad systems can make mistakes. PelvicEx needs a way to report, investigate, block, and document inappropriate creative or advertisers.

Health products, devices, and supplements

An ad for a pelvic-floor device, app, clinic, medicine, or supplement is not evidence that PelvicEx evaluated it. The ad label and visual separation must remain clear even when the product is related to the article topic.

PelvicEx editorial pages should not repeat an advertiser’s medical claim without independent sourcing. If PelvicEx publishes a comparison or review that includes an advertiser, the commercial relationship must be disclosed and the same published criteria applied to every option.

Sponsored educational material, if ever accepted, needs a prominent sponsorship label, named sponsor, editorial boundary, and separate review process. It must never be presented as an independent guide.

Accessibility and user control

Advertising must not make the site unusable for people who rely on assistive technology, reduced motion, zoom, keyboard navigation, or small screens. In particular:

labels must be exposed to screen readers;
animated creative must respect applicable motion and flashing limits;
focus order must remain predictable;
touch targets and close controls must be operable;
ads must not create horizontal scrolling or conceal article text;
video or audio must not autoplay with sound;
blocking an ad must not block access to safety information or the free core workout.

The product should test the integrated creative container, not assume that a provider’s default meets these requirements.

Measurement, review, and updates

PelvicEx may measure aggregate business outcomes only after the exact analytics and advertising design has a privacy review. Sensitive health answers must remain outside those events. Revenue reporting should not become a proxy for individual symptom or programme data.

Advertising documentation should cover:

the provider and contractual role;
every script, frame, request domain, cookie, identifier, and event;
consent behaviour by region;
data fields and retention;
ad-category and advertiser blocks;
placement, performance, accessibility, and failure testing;
reporting and removal procedures;
the policy’s effective and last-reviewed dates.

Relationship to medical content

Advertising supports access; it does not make PelvicEx a healthcare provider. The medical disclaimer applies with or without advertising. The privacy approach explains local records, sensitive information, and your data controls.

When revenue and user safety conflict, the safe and understandable experience takes priority.

Source and policy basis

Bø K, Berghmans B, Mørkved S, Van Kampen M, editors. Evidence-Based Physical Therapy for the Pelvic Floor. 3rd edition. Elsevier; 2023. Chapter 17 discusses the opportunities and limitations of pelvic-floor apps. Official publisher record.
The placement, separation, privacy, accessibility, and editorial-independence rules on this page are PelvicEx product-policy decisions. Advertising providers and placements must be assessed against these requirements.